InterContinental Hotels Group’s sophisticated mobile strategy is having a demonstrable impact on their business in Europe. The business operates seven hotel brands: InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites, and is the largest hotel group in the world by number of rooms.
We caught up with Marco De Rosa, IHG’s Mobile & Interactive Marketing Manager for EMEA, who’s been using Google AdWords mobile ads to reach new customers on their mobile devices. Recently, IHG began creating mobile-optimised websites and creating AdWords campaigns with messaging specifically targeted to users on their phones.
“By using text specifically aimed at mobile users, we saw revenue from our mobile search activity increase by 91% YoY,” says De Rosa. “Thanks to our current activity with Google, traffic to our mobile site is increasing by 20% MoM.”
Watch the full interview with Marco in the below video or visit the Google Mobile Ads Youtube Channel.
To read the full case study, please download this PDF.
Posted by Michael Schipper, Google Mobile Ads Marketing Team.
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