"A couple of years ago when I first started reading travel articles about all the new develop- ments in Dubai, I could never have guessed that this would happen," Erica from Blissful Travel wrote in response to my post on Dubai yesterday, which was actually a pointer to Terry's post on Dubai's Global Reporting Meltdown over at Wide angles, wine and wanderlust, so read that first. I spontaneously began my response to Erica this morning with "I couldn't have imagined it either... unless perhaps I'd given it some serious thought..." So I did give it some thought...
This should probably begin with "Once upon a time..." Because I'm thinking this is a bit of a fairytale, a rags-to-riches story. Well, that's how The Media likes to make it out. Or rather have it play out. You see, in the beginning Dubai was a media darling. She was Cinderella after her makeover at the ball. Or - because I should use a more contemporary analogy - she was like the beautiful young starlet who suddenly appears on the Hollywood scene. She gives an okay performance in an indie film, but she's attractive and has charisma. She wears the glammest dress and most gorgeous gems to the ball, or rather, the Oscars, and all of a sudden she's in the spotlight. Everyone's talking about her. And The Media starts writing about her. Everybody catches on and suddenly she's everywhere. She's on every talk show, every gossip site, in every magazine. Life couldn't be more perfect for this rising star. Who wouldn't want this much attention? Everyone wants to be her, to be with her, to live her glamorous lifestyle, to feel part of her 'in' crowd. But then she makes a mistake or two... a bad dress choice or movie role, a bad boyfriend? And then she really messes-up in their eyes... perhaps a racial slur? Filmed taking drugs? Or worse, in a none-too-flattering position in a park (or at a beach?) without clothes on? But the starlet doesn't care. She was an indie film goddess to begin with after all. She fascinated and intrigued long ago - even if it was just her friends and family. So then, The Media turns on her, her fans (who never really knew her anyway) turn on her. They're all against her now and are gleefully showing her at her worse, and printing all those bad hair days. The thing is... there's a career and a livelihood at stake here. So what will the starlet do next? Is an image makeover in order? Or does she need to prove that she can really perform? (Because her family and friends know she can shine.) Should she even care? SohHow do you think this story is going to play out? Because we know we're nowhere near an ending yet...
Once upon a time in Dubai: when the fairy tale doesn't unfold (or get told) the way they wanted it to, Or, Why the media needs to grow up
Labels:
Dubai,
media,
media coverage,
travel media
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