Last week we predicted around a 7% Week on Week (WoW) increase in Travel queries following England's departure from the World Cup.
Latest data shows that the week after England team's departure from the World Cup:
Travel Queries rose by +9% WoW.
Clicks on Travel ads increase by +15% WoW.
The fact that clicks on Travel ads grew at a faster rate than queries suggests that the consumers who are searching for Travel products now, are looking to purchase in the near future, rather than just researching holiday destinations.
These Week on Week increases occurred across all sectors of Travel. Flights and Hotels categories showed the highest click and query growth.
Rashad Sharif, Industry Analyst
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