Please don't tell me this is the future of guidebooks, or, Offbeat Guides part 3: a depressing postcript

Does the world really need travel guides compiled for us from Wikipedia and/or any other online sources for that matter? Following on from my posts on Offbeat Guides part 1: my findings & part 2: my conclusion, I've been thinking about the future of travel guides... but first, the postscript: after posting part 2, I returned to Offbeat Guides for another glance at the Dubai guide to look for some author details. At the end of the Contents, I noticed a References page. I'd initially thought this might have been a further reading list. It wasn't. It turns out the Dubai guide's content came largely from Wikipedia. A few questions immediately sprang to mind:
1) Why on earth would a site marketing itself as a new travel product with its own brand 'Offbeat Guides' rely on using Wikipedia (predominantly) for its content?
2) Why wouldn't they incorporate Wikipedia into their branding? Or announce on the home page where their content is mainly coming from? (Had I have realised that from the start I wouldn't have wasted time testing their beta.)
3) How can they claim they have the most current content on the web when they're so heavily relying on Wikipedia? Not everything on Wikipedia is updated regularly. Content is only as good as the author who has written it. Or the editor editing it! And if we don't know either how can we trust it? Which leads me to my final question...
4) Why did the team behind Offbeat Guides think travellers even needed such a product?

The shelves of most good bookshops are crammed with row after row of quality travel guides written by professional authors, edited by professional editors, and produced by established guidebook publishers (DK, Rough Guides, Footprint, Fodors, Time Out, etc), and then tucked into a little corner here and there will be books in smaller numbers but sometimes produced to even greater standards, like the gorgeous Thames and Hudson Style City guides and the sexy Hip Hotels books, there'll also be a few niche guides like Hedonist's and Pulse's Night+Day series, and there might be a rack of cool guides like Wallpaper's, or a box of Luxe guides on the counter. And we haven't even started on online guides such as Triporati's travel guides and World Travel Guides, and all those excellent resident-authored city blogs that are as good as, if not better than, some published city guides... so why, when there are so many brilliant, high quality, authored guides, do we need something like this? Please don't tell me this is a sign of things to come. If anything, I was hoping that the future of travel guides would lie in more lovingly-crafted almost artisanal guides by small passionate publishers such as Love guides. Please don't tell me I'm wrong. What do you think?

Offbeat Guides part 2: my conclusions

Outdated, incorrect, misleading, poorly-written and poor choice of points of interest, the Dubai 'guide' that Offbeat Guides delivered was disappointing. It was about as current, authentic and original as the museum display pictured. My conclusions based on my findings:
1) Not an 'offbeat' bone in the guide's body: the title suggests the content's focus would be quirky and alternative in its selections. It wasn't. All mainstream.
2) Little that's customised or personalised: site promised I'd "build my own personalized travel guide". Apart from being able to input content I'd written, I couldn't pull info from other (more reliable) sources or a community, unlike other guides. Strange, because Offbeat Guides blog says they're fans of customized product companies (Lulu, Cafepress, Spreadshirt etc) which allow publishing or production of original creative content and/or community-created designs. Structure is customisable; can choose which sections you don't want.
3) Content is not original: content that appeared in the Dubai guide is already available at thousands of sites on web. Easy to check: I googled a few phrases & paras. As content appears in so many different places (legitimately, syndicated, plagiarised & as spam) it's difficult to identify original authors. This is a huge problem: how can content be trusted? What's most astounding is they expect you to pay for anonymous content. Offbeat Guides appears to be little more than a packager and retailer of readily-available (and sometimes suspect) travel information.
4) Information was out-of-date, false & inaccurate (as you saw in my findings): this was my biggest problem with the guide I tested, not only because their Twitter Bio proclaims "Most up-to-date travel guides. Ever!" but for content to have value it should to be true, accurate and up-to-date - especially if you're selling it!

The guides seem to be purely a money-making exercise. There's none of the attention to detail, originality, passion and commitment to producing quality travel content that we've seen in products such as Love travel guides. If anything, this is a strong case for traditional guidebook production (print or online), i.e. guides written by authors who can write well, are destination experts, have visited all the places, and checked all the information. If the guides were free, then I wouldn't care, but that they have the nerve to charge unsuspecting travellers is what irks me. I'd love to know what you think.

Offbeat Guides part 1: my findings

As the new travel product Offbeat Guides intrigued me and I'd been invited to try their beta, I decided to test them out with Dubai, a place few people know better than Terry and I. My shorthand notes based on the exercise:
* After signing in, selecting destination & inputting travel details, site promises I'll "build my own personalized travel guide". Seconds later my 'guide' appears:
* Intro - very general, not written by someone who knows city well OR visited in recent years; misleading ("It is essentially a desert city"), out-dated ("A relatively new tourist destination, Dubai has gained in popularity in recent years."; probably written 6 years ago); & spookily familiar: "It is a city of superlatives: for the fastest, biggest, tallest, largest and highest, Dubai is the destination." Googled that phrase & discovered thousands of sites with exact same content! Probably one of our old Lonely Planet Dubai books there somewhere too!
* False travel planning advice, eg. "While Israeli passport holders are not welcome, having Israeli stamps in your passport is not a problem." Not true! Officially it is a problem. This could get travellers turned away at airport.
* Lots of incorrect info & evidence author hasn't visited places. Examples:
"Express By Holiday Inn Dubai-Internet City... this modern hotel is downright luxurious for a Holiday Inn Express..." Confirms author hadn't been here. We've stayed here. It's comfy for budget hotel, doesn't come close to luxury.
"The Terrace Bar, Park Hyatt... a chilled out bar touching the Dubai Creek... Plays light music." No idea what 'light music' is. Obvious author hadn't been when DJ's spin weekend afternoons.
"Cafe Chic... ran by Michelin star chef Michel Rostang." Mon Dieu! It's been many years since Monsieur Rostang was around... last time we ate here Chef Pierrick Cizeron was still at helm (has been for years) & Michelin 2-starred chef-patron Philippe Gauvreau was still overseeing Cafe & visiting frequently from Lyon.
"Basta Art Cafe... sandwiches-and-salads menu is aimed squarely at tourists." Not true! Basta was very much locals-only cafe til few years ago, until writers like us & Time Out mag team encouraged tourists to go here. Customers still mainly locals/expats. Menu hasn't lost focus - we eat sandwiches & salads in Dubai too. Um, shwarma (see below) is actually an Arabic 'sandwich'.
"Shawarma is the most available (and cheap!) food in Dubai. It is meat that has been cooked on a skewer and then cut into thin strips and placed into a pita bread with vegetables and dressing." Um, no it isn't.
"Ravi Restaurant... excellent Pakistani food that is incredibly cheap. This is a must see for anyone with a spicy tooth." It's cheap, it's Pakistani, it's not pretty to look at, it's far from excellent. It's just cheap grub for those looking for a bargain meal. Nothing more. Spicy tooth, hey?
I could go on but I won't. I skimmed the rest, but generally: writing was weak & badly structured, choices were usual suspects, and it was clear writer hadn't been to most places.
While the site enabled me to incorporate my own notes, why would I want to add them to the trash that was on the page? And why I would want to pay to then have this printed (and bound?) was unclear...

How 'offbeat' are Offbeat Guides?

Like the notion of offbeat travel the idea of Offbeat Guides has intrigued me. I received an invitation to test their Beta last year, but I've been on the road and haven't had time 'til now. As I've been curious about the product for a while, I'd imagined a whimsical website with quirky guides to the world's kookiest places. So I was disappointed to see a conservative design of grey and white with splashes of red. I'd envisaged something vibrant, psychedelic even - and not just because they're based in San Francisco. Started by a team that includes former Melbourne Lonely Planet staffer Marina Kosmatos as their 'Content Curator', Offbeat Guides claims to be "the first travel guides that you create online using the most current travel information available on the internet for over 30,000 travel destinations." But what makes these guides so different - and so unique, quirky and original I'm wondering - in comparison to all the other travel guides out there? They claim: "These personalized travel guides give you all of the information that traditional travel guides include, plus more. For the first time, you can personalize your guide based on your travel dates, destination, and personal travel interests." But a number of publishers and websites have been offering custom travel guides for some time now including traditional guidebook publishers DK (check out their 'Create your own travel guide') and Lonely Planet (see their Pick n Mix). As for personalised trip planning, there's Triporati (which I reviewed) and Trip Wolf, which allows travellers to customize and download their own free PDF travel guide. So I can't see anything new or original here. Yet this seems to be what Offbeat thinks sets them apart. Elsewhere on their blog someone writes: "Personalized publishing is a tremendous opportunity in the publishing business - and that printed books have a lot of value, especially if you can personalize them to each individual reader. I’m a big fan of customized product companies like Moo, Cafepress, Lulu, Spreadshirt, Threadless, and JPG Magazine. I think there’s a new sector forming around creating tangible representations of digital creations - and I like it". Like it they may (so do I), but this still leaves me wondering what makes the guides 'offbeat'... let me test them out and I'll report back to you...